The new AVA Solicitors brand represents how they combine expertise and old school values with progressive modern strategies and advice.
As part of the rebranding process, the entire AVA Solicitors team discovered their top strengths by completing the VIA institute strengths survey. This is an important part recommended by our branding specialists BRAND NEW YOU, who created the fabulous now look.
There was one strength in particular which really stood out, featuring as number one for the majority of the AVA team! You may be surprised about what that strength is? Honesty! The honest lawyers – is that an oxymoron?
WHAT IS HONESTY?
According to VIA Institute, Honesty is a strength within the virtue category of courage.
“I am honest to myself and to others, I try to present myself and my reactions accurately to each person, and I take responsibility for my actions.”
Courage describes strengths that help you exercise your will and to face adversity.
When you are honest, you speak the truth. More broadly, you present yourself in a genuine and sincere way, without pretence, and taking responsibility for your feelings and actions. You are a person of integrity — you are who you say you are — and you act consistently across the domains of your life rather than being one way in the community and a completely different way in your family. As a result, you believe you are being consistently true to yourself.
This strength involves accurately representing your internal states, intentions, and commitments, both publicly and privately. The strength of honesty is often linked to self-concordance- the extent to which your goals accurately represent your implicit interests and values. Honesty allows people to take responsibility for their feelings and behaviours, owning them, and reaping benefits by doing so.
A sneak peek of the AVA website - before and after
The team at AVA Solicitors uphold a strong and healthy internal culture of honesty, fairness and enthusiastic professionalism which ensures an environment where good people perform exceptionally together to deliver commercially effective results for our clients.
