THE STARTING GRID PROGRAM


You have a business, you have a website, you are communicating with your clients

But you know you can do more to add value and generate business in the process.

This is where Fastlane comes in

With the starting grid program, we will get to know you and your business with an audit and interview process, then recommend how to shift your marketing program into the Fastlane

HOW IT WORKS

  • Interviews with you and key team members to understand the business
  • We guide you through a marketing audit
  • Review of your website, marketing tools, platforms and processes

WHAT YOU GET

  • A marketing plan on a page including your core objectives and key result areas
  • Clarify your Halo Bias (i.e. the strengths to promote and weaknesses to be resolved or downplayed)
  • Definition of your target markets and what their pain points are
  • Annual marketing calendar
  • Recommendations to achieve your objectives
  • Website audit and recommended changes with approximate costs and timeframes
  • Social media and marketing activity program to undertake for the next 12 months
  • First quarter campaign drill down and call to action plan
  • MailChimp set up including custom template, lists and social links
  • Website audit including, backup, security, plugin updates

 

NEXT STEPS

Depending on your position on the starting grid, we can implement the recommendations for you or introduce you to people who can.

 

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